You may have heard of AOL’s recent search data snafu where they inadvertently released 35 million user search queries without properly anonymizing the data.
While they have ceased sharing the data, it is all over the Net already and people are already creating data mining tools for it.
For fun, here is the tag cloud for the top 500 search queries. Not the most interesting cloud I’ve seen — more than anything it betrays the ignorance of users who type website names and addresses into AOL’s search field instead of the browser location field.
Alternatively, you could read this as a signal of how useful the “I Feel Lucky” button is to the average user. Though I don’t actually know if AOL’s search engine has this button.